Lead tools for your website
Calculators, quote estimators and instant audits that give visitors a real answer and give you their details.
Custom tools
When off-the-shelf software doesn't fit, we build the tool that does.
Custom apps, AI automation and lead tools, built around how your business actually works and wired into your CRM and marketing.
What we build
Four kinds of problem.
AI content, with a human check
Pages, descriptions and reports drafted from your own data, with a review step before anything goes out.
Internal tools and dashboards
Simple apps that replace the spreadsheet everyone fights over: approvals, timesheets, reports.
Data clean-up and CRM connections
Old contact lists, website forms and the systems you already use, cleaned up and wired into your CRM.
Client X · a national real-estate group
Suburb guides, at scale.
01The problem
They wanted a guide page for every suburb they sell in. That's far too many to write by hand, and too important to get wrong.
02What we built
An AI tool that drafts each guide from verified local data: schools, transport, shops, places to eat and the area's history. Every place it names is checked against the source data before the page is published.
03Where it stands
Live on the client's website, running on their own servers. We'll share the search results once there's enough data to show.
More we've built
Tools already at work.
LTV:CAC calculator
Works out what a customer is worth to you against what it costs to win one. Free to use on this site.
Try itMarketing Scorecard
Enter a website and get a scored audit in about two minutes: speed, tracking, SEO basics, lead capture and email set-up, with the top fixes ranked.
Contact list revival
Turns years of old contacts from spreadsheets, inboxes and dead CRMs into one clean, verified list, sorted and ready for your CRM.
Outbound lead engine
Finds businesses that match your ideal customer, verifies their email addresses and sends steady, personalised cold-email campaigns.
How a build works
No surprises, start to finish.
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A free call
Tell us the problem. We'll tell you honestly whether a custom tool is the answer, or whether something off the shelf will do.
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A written scope and quote
What it will do, what it won't, what it costs and when you'll have it.
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Built in stages
You see a working version early and steer it as it takes shape.
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Handover and support
We hand it over working, and stay on to fix and improve it if you want us to.
Got a problem a tool could solve?
Book a free call and tell us about it. Every build is quoted after that call, and if a custom tool isn't the answer, we'll say so.